TL;DR
Repositioned design from execution to strategy
Built credibility by showing impact early and often
Scaled trust through shared decision frameworks
Strategic Focus
Design became a key lever in shaping outcomes because we linked it to business priorities. I repositioned design from reactive execution to strategic contributor by embedding it upstream, aligning proposals to measurable value, and scaling systems that supported business growth.
TEAM DEVELOPMENT
To support this shift, I needed a team that could do more than execute. I focused on developing designers into confident decision-makers—capable of prioritizing, negotiating tradeoffs, and influencing planning. That meant building shared models, creating space for ambiguity, and pushing for judgment over instinct.
Leadership Approach
I taught teams to justify ideas through impact, not assumption. That meant framing problems rigorously, linking solutions to strategic levers, and building systems that focused investment on what mattered most. This helped stakeholders see design as an enabler of business outcomes, not just delivery velocity.
Team Outcomes
Design gained a seat at the table through clarity and consistency. Our shared frameworks helped teams prioritize confidently, present with credibility, and influence planning. The result was faster alignment, stronger cross-functional trust, and higher-value work reaching execution.